Acclaimed Mandopop Singer-Songwriter Kelly Yu Named PETSFIT Global Brand Ambassador

PETSFIT's first celebrity ambassador brings a shared belief to life: pets are family, and every journey is better together

November 4, 2026 — PETSFIT, a premium pet space brand with 30 years of history, today officially announced that acclaimed Mandopop singer-songwriter Kelly Yu has joined the brand as its Global Brand Ambassador. This marks the first time PETSFIT has invited a celebrity to represent the brand.

Kelly picked up the guitar at the age of nine and has been shaping her own sound ever since. "Ti Mian," the hit she composed, became an anthem across the Chinese-speaking world and won Best Film Song at the 23rd Huading Awards. She has produced each of her six albums herself, a devotion to detail that speaks directly to PETSFIT. For 30 years, we have believed that real quality lives in what most people never see: the careful stitch, the considered design, the small choices that make a pet feel safe. Her artistry and our craftsmanship grew from the same place.

What truly brought us together, though, is love. To Kelly, pets are family. For more than a decade she has shared her life with her cats, opening her home to rescues like Wukong and Timi and speaking up for animals who cannot speak for themselves. She has spent time with the stray animals at a Beijing shelter and paid for care when rescue cats fell seriously ill.

"When I help these animals, my own soul is being healed too," Kelly has said. "When they feel your love, you can feel a joy that comes from deep in your heart."

That love travels with her. Whenever Kelly sets out on a long journey, whether by plane or by car, her PETSFIT carrier comes along, so her beloved companion can share the road and be part of her brightest moments, including her concert on November 6. It is exactly the life PETSFIT hopes to make possible for every pet family: comfortable, close and never left behind.

Whether it's a flight across the world or a road trip close to home, PETSFIT makes traveling together easier. Together with Kelly, we look forward to inspiring more families to take their pets along and turn every trip into a memory worth keeping.

Meet Kelly and discover the story behind the partnership at petsfit.com/pages/brand-ambassador.

Kelly Yu Instagram: https://www.instagram.com/kellyyuwenwen/