Caring for pets and creating spaces where they feel truly comfortable has always been the lifelong vision of PETSFIT founder Roger Lu. Whether at home or outdoors on long walks and hikes, Roger has continuously sought better ways to help pets feel relaxed, secure, and at ease.
Born in a small workshop, PETSFIT has grown into a leading name in China’s pet products industry and a global innovator in pet comfort solutions. From the very beginning, our focus has been clear: to design products that stand the test of time and support pets wherever life takes them.For over 20 years, PETSFIT has been dedicated to redefining comfort—bridging the gap between indoor relaxation and outdoor exploration. We believe true freedom comes when pets feel comfortable in every environment, and our mission remains unchanged: Daily Comfort for Your Pets.
2001
A company founded on love for pets
Founder Roger saw a gap in the market for premium pet home and travel products — not just for today, but for the future. With a deep love for animals and a maker’s mindset, he founded SUNNYPET, guided by a simple purpose: protect the bond with pets through craftsmanship, and elevate everyday life through innovation.
2005
Building from the source: craftsmanship
We established dedicated factories for wood products, sewn goods, and metalwork, marking a shift from single trading to an integrated company spanning R&D, manufacturing, and sales. By controlling production from the start, we strengthened quality standards at every step.
2011
Trusted ODM partner to leading pet retailers
SUNNYPET became a trusted ODM partner for dozens of well-known pet retail brands across the U.S., Europe, and Japan, including K&H, Rural King, PETCO, PETMATE, Zooplus, TRIXIE, IRIS, and more — earning long-term trust through consistent quality and reliable delivery.
2013
PETSFIT is born-Passion meets profession
Roger realized that serving only big clients made it hard to hear from real pet parents — the first-hand feedback that drives better design. To solve this, he launched PETSFIT, a direct-to-consumer brand built to listen faster, iterate quicker, and stay grounded in what pets and their humans truly need.
2016
3,000 thank-you letters
We began sharing everyday pet life with our community and grew more than 10 pet groups where pet lovers swap stories, tips, and joy. Before Thanksgiving, something extraordinary happened: without any official campaign or reward, community members started writing thank-you letters to PETSFIT.
In the end, we received over 3,000 handwritten and digital notes — moments of love, loss, and ordinary happiness. Those letters became a reminder: the real measure of our work is how it shows up in people’s lives.
2024
PETSFIT HOME: a mission for campus community cats
We launched a company-wide
social Responsibility Programs: 20 team members visited 60+ universities, installing 200+ cat houses. Our support expanded to 318 campuses, and we established the PETSFIT Campus Fund — helping provide safer shelter for community cats while sharing a warmer, more responsible pet-care mindset.
2025
Donation in the Los Angeles wildfires
In January 2025, Los Angeles faced one of the most severe wildfire events in California history. As the fires spread, our community asked: “Can you do something? Cats and dogs escaped with leashes — but their carriers were left behind.”
That day, we prioritized emergency shipments. Over 1,000 carriers and backpacks were sent to Los Angeles in multiple waves. Each box included a simple note: “A new home for the little survivors.”
We didn’t stop the smoke — but for many families in those chaotic days, our bags became a small piece of stability: in shelters, hotel rooms, on a friend’s couch, in the back seat of a car. That was the most important place our gear has ever been.
2026
PETSFIT Airport Charity Ads
PETSFIT's campus charity ads were launched at Xiamen and Fuzhou airports, reaching a wider audience with high-visibility, low-disruption placements. This campaign continues our commitment to turning compassion into action, spreading warmth and care to even more people.